WHEN YOU’RE NOT DONE YET
You're Over 60, retired or retrenched and maybe own a guest house, coffee shop, garden or handyman service, accounting or consulting service. You're just not done yet. Your annual turnover is less than R 500 000. You need help reaching the market. You know that you need social media. It's complicated. You've spoken to an agency. It's costly. And your niece is on Facebook all day. But she's no marketer.
Talk to YEI Digital, we'll get you there.
One-page website
You want a presence on the web to complement and support your social media reach. Your webpage must be relevant, be of great quality and meaningful to your audience. It must convey quickly what you’re about. It must be slick. Just because you're small doesn't mean you need to look small.
Social media
You need to be in the right media. We’ll get you there. Facebook. Instagram. LinkedIn maybe. Each has a different purpose. We’ll put your posts or campaigns together for you. Then we’ll administer the action for you. We’ll make it easy for you.
Approach
It’s a normal conversation
We know our stuff and we’re not into jargon. We talk “normal”. What are you doing? Where do you need to be? What’s your competition up to? What makes you special? Stuff like that. Then we’ll put the plan together. Done.
It’s about keeping costs down
When an agency travels to clients and spends hours talking, somebody has to pay for that time. So we only talk to clients on the phone or Skype. Later, email or WhatsApp – whatever suits you.
We talk to clients in the UK, Australia, USA, Congo, Sudan and even St Helena Island, in the middle of the South Atlantic. It works well. No side-shows, less costs.
Company
To cut a long story short:
- YEI is the definitive distributor of benefits for Over 60’s in South Africa, whether that’s lower air flight prices, discounts from your favourite pharmacy or a special on a cup of coffee in a quaint coffee shop somewhere. They’ve got it all. If not already, try listing with them.
- One of YEI’s shareholders is a company called Sherpa Brand & Design, which has travelled the road with YEI from its start.
- Sherpa provides brand strategy and digital media to some corporates and mid-sized businesses. They’ve been around since 2006.
- Being close to YEI, the Sherpa team asked themselves how they could offer something to small business owners over the age of 60 who (a) know that social media can work for them but don’t understand it and (b) just can’t afford it (it is a highly skilled, ever-changing turf).
- It was of particular interest to Sherpa’s founder and CEO because he had just turned 61 and wasn’t done yet either!
- YEI Digital was conceptualised and born.
- YEI Digital is staffed by young digital warriors under the watch of experienced Sherpa jockeys.
News
The real value of your post-retirement enterprise
As a retired person, If you were to earn say R 7 000 per month from your business, this would roughly be equivalent to earning monthly interest on a bank deposit of circa R 1 000 000. An added benefit
10 Jul, 2019
Special Advisor
YEI Digital is a subsidiary of Sherpa Brand & Design which was founded by experienced brand & marketing specialist Gary Hendrickse. Gary acts as the specialist advisor to YEI Digital, providing
10 Jul, 2019
Contact Us
Autus Manor House, Vineyards Office Estate 99 Jip De Jager,Welgemoed, Cape Town
info@yeidigital.co.za
